About R-lab
Premium automotive electronics and safety solutions.
The Challenge
Outdated design hinders dealer sales.
Solution
Modern Design & Brand Refresh
Modernizing for high-tech reliability.
Informational Dealer Collateral
Informative assets simplify complex products.
Before
• non-dynamic brand visuals.
• Fragmented, confusing product information.
• Outdated design lacks trust.
After
• Modern identity builds technological trust.
• Dealer collateral accelerates sales.
• Positioned as automotive electronics leader.
Visualization Comparison
Below is the comparison between encountering the struggle to solving it.
Before
Confusing branding although the functionality is already optimal
After
Actual product is being displayed chiming in with the photo manipulated mockup with informational description with directive branding
Electronics Brand Revived.
Redesign clarified complex dealer information.
