About Hippo

Hippo Industries is a popular automotive accessory brand renowned for its premium, model-specific car matting solutions, which utilize advanced weather-resistant techmats to provide superior vehicle interior protection.

Problem

Tuff Lids needed a brand that looked as tough as its products. I redefined their visual language. Merging off-road durability with a high-end aesthetic to capture a premium market.

Solution

Modern Visual System & Video Strategy

We launched a modern design approach using high-quality product photography and engaging, compelling video content for Facebook to significantly boost engagement rates.

Content Focus on Conversion

We strategically developed content to promote best seller bedcovers to inform and attract right customers and dealers. Providing the brand aligned banners and content creation.

Before

• Social media posts were visually generic due to lacking of essence of every content and featured low production quality.

• Marketing efforts failed to clearly communicate the unique selling points and educating viewers.

After

• Making every content showcasing the appearance of the actual product through producing high-quality photographs, informing and educating audience on what to buy or what to do on their pickup. Convincing them Tuff Lids will be the one necessary upgrades for their pickup trucks.

• An optimized social strategy created a strong digital-to-sale funnel through educating and helping sales for creating marketing materials.