About Hippo
Hippo Industries is a popular automotive accessory brand renowned for its premium, model-specific car matting solutions, which utilize advanced weather-resistant techmats to provide superior vehicle interior protection.
Problem
The brand's digital presence was hampered by inconsistent branding and an outdated visual identity, resulting in weak social media strength and poor audience engagement that failed to reflect the quality and innovation of their leading car floor protection product.
Solution
Modern Visual System & Video Strategy
We launched a modern design approach using high-quality product photography and engaging, compelling video content for Facebook to significantly boost engagement rates.
Content Focus on Conversion
We strategically developed content to promote fast-moving products by clearly showcasing the weather-resistant techmats and model-specific fitment, driving direct purchase intent.
Before
• Social media posts were visually generic due to lacking of essence of every content and featured low production quality.
• Marketing efforts failed to clearly communicate the unique selling points and educating viewers.
After
• Making every content showcasing the appearance of the actual product through producing high-quality photographs
• An optimized social strategy created a strong digital-to-sale funnel through educating and helping sales for creating marketing materials.
Hippo Techmats Photograph
Hippo Techmats Basic and Pro
Other Web Banners
