About Lasang Pinoy
Lasang Pinoy is an authentic Filipino restaurant specializing in serving classic Pinoy putahe (dishes).
The brand is dedicated to celebrating the rich culinary heritage of the Philippines, aiming to instill a sense of Pinoy pride and comfort through every meal.
The Challenge
As a starting restaurant, Lasang Pinoy faced the immediate challenge of establishing a distinctive and memorable brand presence in a competitive food market. They needed a powerful identity that could instantly convey their focus on delicious, comforting Filipino flavors and translate into an atmosphere of happy Pinoy vibes.
Solution
Visceral and Happy Vibe Design
Detail your role and its associated responsibilities, highlighting notable achievements.
Launch Marketing Foundation
Successfully established the foundational marketing assets necessary for launch, ensuring consistent brand communication across menus, signage, and initial digital platforms to maximize immediate recognition and appeal.
Before
• No established visual identity, leading to a lack of recognition in the crucial start-up phase.
• Difficulty attracting initial customers due to an absence of compelling, professional, and consistent branding.
After
• A vibrant, memorable brand identity that instantly connects with the target audience through Pinoy pride and genuine warmth.
• Visual assets that make the food look craving-worthy, successfully driving foot traffic and initial orders.
• Lasang Pinoy is now positioned as the go-to neighborhood spot for authentic, high-quality, and emotionally satisfying Filipino cuisine.
Pinoy Food Launched.
Craving-inducing design drove restaurant foot traffic.
